CTSM Certified Trade Show Marketer Practice Test
Certificación en marketing de ferias comerciales que abarca estrategia de exhibición, diseño, gestión de leads, patrocinio, medición y ROI para expositores de ferias comerciales.
Preguntas de Muestra
Prueba algunas preguntas para ver cómo es el examen completo.
A booth has strong demo content but no place for staff to record notes without turning away from visitors. What design change supports lead quality?
The booth has a customer lounge intended for retention, but prospects are using it to rest and charge phones. What should staff do?
A lead requested a pricing call, but the CRM import maps all show leads to a generic marketing nurture campaign. What should be fixed?
A company reports a show produced $1.2 million gross revenue from closed deals on $300,000 spend. Gross margin is 40 percent. Using profit-based ROI, what is the result?
A post-show report lists media mentions, scans, opportunities, and booth-staff hours without tying them to objectives. What is the main weakness?