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A banking team compares Adobe Analytics with Customer Journey Analytics after sending data to Experience Platform. Counts differ for visits and people. What should be reviewed first?
Assume Customer Journey Analytics is wrong because Adobe Analytics is always the system of record.
Assume Adobe Analytics is wrong because Platform always rewrites historical data.
Review dataset mapping, identity stitching, connection/view settings, and metric definitions before declaring either tool wrong.
Use only page views because people and visits never reconcile.
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