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Intermediate
An account contains 'running shoes' with broad, phrase, and exact versions in the same ad group. Performance is hard to interpret. What is the best keyword-structure response?
Simplify overlap because broad can cover narrower same-keyword intent and duplicates complicate analysis.
Add the same keyword to more ad groups so each ad has more chances to serve.
Pause conversion tracking until Google chooses the best duplicate automatically.
Switch every duplicate to negative exact match.
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