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A Specialty Coffee Roaster is localizing a campaign from English into Spanish and French. The literal translations fit the character limits, but local teams warn that the humor and call to action may not land. What is the best next step?
Use transcreation and local review so the message, examples, tone, and call to action fit each audience while preserving campaign intent.
Use the literal translations because they preserve the original message most accurately.
Drop localized posts and target all audiences with English creative to maintain consistency.
Ask the platform's auto-translation feature to handle comments and captions after publishing.
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