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Intermediate
A Craft Supply Retailer has a $40 daily budget for quilting starter kits. The owner asks why the lowest bid does not always win the auction. Which explanation is most accurate?
Meta's auction considers advertiser value, estimated action rates and ad quality, not only bid size.
Organic follower count is the primary auction factor.
Only the number of hashtags in the creative determines delivery.
The highest budget always wins every eligible impression.
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