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Intermediate
A post-launch review finds the product met revenue goals but missed gross margin because expedited freight and support calls were underestimated. What should be captured for lifecycle learning?
Only revenue variance, because margin issues belong to operations.
Only customer awareness, because financials were already approved.
Only the number of launch events held by marketing.
Variance in revenue, margin, cost-to-serve, freight, support, and assumptions for future launches.
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